Work

In Advertising, a Double Negative Does Not Equal a Positive

Year: 2013

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2013.817224

Authors: Justin W. Gressel, Donal E. Carlston, James L. Oakley

Institutions: Purdue University West Lafayette, University of North Carolina at Charlotte

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049845803

FWCI:

Cites: 27

Cited by: 6

Related to: 10