Work

Strategic marketing planning for football clubs: a value-based analysis

Year: 2014

Type: article

Source: J for Global Business Advancement

DOI: 10.1504/jgba.2014.065593

Authors: Demetris Vrontis, Alkis Thrassou, Nicos L. Kartakoullis, Thanos Kriemadis

Institutions: University of Nicosia, University of Peloponnese

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049953009

FWCI: 4.286

Cites: 47

Cited by: 21

Related to: 10