Work

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v09n04_05

Authors: Srinivas Durvasula, J. Craig Andrews, Richard G. Netemeyer

Institutions: Marquette University, National University of Singapore, Louisiana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050112305

FWCI: 7.813

Cites: 29

Cited by: 222

Related to: 10