Work

Marketing Culture and Business Performance in the Airline Industry

Year: 2000

Type: article

Source: Journal of Travel & Tourism Marketing

DOI: 10.1300/j073v08n03_03

Authors: Kwaku Appiah-Adu, Alan Fyall, Satyendra Singh

Institutions: University of Portsmouth, Edinburgh Napier University, University of Southampton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050118657

FWCI: 3.742

Cites: 53

Cited by: 21

Related to: 10