Work

Age-related cues in retail services advertising: Their effects on younger consumers

Year: 1997

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(97)90004-x

Authors: Ellen Day, Marla Royne Stafford

Institutions: University of North Texas, University of Georgia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050184525

FWCI: 6.264

Cites: 41

Cited by: 88

Related to: 10