Work

Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.09.001

Author: Sajad Rezaei

Institution: University of Technology Malaysia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050294074

FWCI: 40.01

Cites: 163

Cited by: 201

Related to: 10