Work

Brand managers’ interfaces in different consumer goods industries

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429910257959

Authors: George G. Panigyrakis, Cleopatra A. Veloutsou

Institutions: Athens University of Economics and Business, Coventry University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050344116

FWCI: 1.385

Cites: 37

Cited by: 18

Related to: 10