Work

The marketing concept: a forgotten aid for marketing high‐technology products

Year: 1993

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769310026548

Authors: Dennis J. Cahill, Robert M. Warshawsky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050349658

FWCI: 4.289

Cites: 8

Cited by: 12

Related to: 10