Work

Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367350402

Authors: Charles R. Taylor, George R. Franke, Hae-Kyong Bang

Institutions: Villanova University, University of Alabama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050650520

FWCI: 7.04

Cites: 28

Cited by: 146

Related to: 10