Work

Promoting prime‐time programs in megasporting events

Year: 1996

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838159609364359

Authors: Susan Tyler Eastman, Gregory D. Newton, Lindsy Pack

Institutions: Indiana University, Frostburg State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050683185

FWCI: 6.129

Cites: 21

Cited by: 32

Related to: 10