Work

Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

Year: 1987

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1987.10673094

Author: Darrel D. Muehling

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050769731

FWCI: 14.43

Cites: 40

Cited by: 95

Related to: 10