Work

Effects of emotion and product involvement on the experience of repeated commercial viewing

Year: 1995

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838159509364313

Authors: Jacqueline C. Hitchon, Esther Thorson

Institutions: University of Wisconsin–Madison, Indiana University Bloomington, University of Missouri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050806175

FWCI: 4.061

Cites: 46

Cited by: 44

Related to: 10