Work

Is the price right? Understanding contingent processing in reference price formation

Year: 1998

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(99)80098-0

Authors: Manjit S Yadav, Kathleen Seiders

Institutions: Texas A&M University, Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2050815734

FWCI: 1.591

Cites: 27

Cited by: 75

Related to: 10