Work

The role of brand name in customization decisions: a search vs experience perspective

Year: 2004

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420410529708

Author: Pingjun Jiang

Institution: La Salle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051111992

FWCI: 4.961

Cites: 26

Cited by: 59

Related to: 10