Work

Processes underlying exposure to advertising.

Year: 1968

Type: article

Source: American Psychologist

DOI: 10.1037/h0026247

Author: Herbert E. Krugman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051176031

FWCI: 12.45

Cites: 9

Cited by: 34

Related to: 10