Work

Measuring brand power: validating a model for optimizing brand equity

Year: 1999

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429910272439

Authors: Woon Bong Na, Roger Marshall, Kevin Lane Keller

Institutions: Nanyang Technological University, Dartmouth College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051209018

FWCI: 2.765

Cites: 35

Cited by: 166

Related to: 10