Work

The relationship between advertising and content provision on the Internet

Year: 1998

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569810224074

Authors: Yuehong Yuan, Jonathan P. Caulkins, Stephen Roehrig

Institution: Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051227992

FWCI: 3.188

Cites: 3

Cited by: 39

Related to: 10