Work

Measuring and managing the essence of a brand personality

Year: 2006

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-006-5362-5

Authors: Johan van Rekom, Gabriele Jacobs, Peeter W. J. Verlegh

Institution: Erasmus University Rotterdam

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051292147

FWCI: 11.74

Cites: 27

Cited by: 111

Related to: 10