Work

P rice and M oney ‐B ack G uarantees as S ignals of P roduct Q uality

Year: 1996

Type: article

Source: Journal of Economics & Management Strategy

DOI: 10.1111/j.1430-9134.1996.00361.x

Author: Shiou Shieh

Institutions: Institute of Economics, Academia Sinica, Academia Sinica

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051362948

FWCI: 1.811

Cites: 15

Cited by: 60

Related to: 10