Work

Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory

Year: 2000

Type: article

Source: Sport Management Review

DOI: 10.1016/s1441-3523(00)70084-2

Authors: Stephen R. McDaniel, Gary R. Heald

Institutions: University of Maryland, College Park, Florida State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051405384

FWCI: 1.246

Cites: 81

Cited by: 50

Related to: 10