Work

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Year: 1986

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298605000402

Author: Gerard J. Tellis

Institution: University of Iowa

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051409957

FWCI: 12.6

Cites: 66

Cited by: 374

Related to: 10