Work

The art of branding − lessons from visual artists

Year: 2014

Type: article

Source: Arts Marketing An International Journal

DOI: 10.1108/am-02-2014-0013

Authors: Victoria L. Rodner, Finola Kerrigan

Institutions: King's College London, University of Birmingham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051440765

FWCI: 10.66

Cites: 54

Cited by: 59

Related to: 10