Work

Super Bowl ad likeability: Enduring and emerging predictors

Year: 2011

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2011.581302

Authors: Rama Yelkur, Chuck Tomkovick, Ashley Hofer, Daniel Rozumalski

Institution: University of Wisconsin–Eau Claire

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051523299

FWCI: 2.783

Cites: 61

Cited by: 35

Related to: 10