Work

Broadening the Concept of Marketing

Year: 1969

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296903300103

Authors: Philip Kotler, Sidney J. Levy

Institutions: Northwestern University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051588238

FWCI: 11.26

Cites:

Cited by: 2,396

Related to: 10