Work

Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions

Year: 2009

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2009.10.003

Authors: Lan Xia, Monika Kukar-Kinney, Kent B. Monroe

Institutions: Bentley University, University of Richmond, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051665137

FWCI: 16.59

Cites: 43

Cited by: 137

Related to: 10