Work

Music marketing: music consumption imagery in the UK and New Zealand

Year: 2001

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000005602

Authors: Brett A.S. Martin, Celeste A. McCracken

Institution: University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051757686

FWCI:

Cites: 19

Cited by: 17

Related to: 10