Work

Permission-based mobile advertising

Year: 2002

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.10000

Authors: Patrick Barwise, Colin Strong

Institution: London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051866089

FWCI: 65.01

Cites: 2

Cited by: 596

Related to: 10