Work

The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices

Year: 2011

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2011.06.010

Authors: Hsiao-Ching Lee, Dung Chun Tsai, Ming-De Wu

Institutions: National Kaohsiung University of Applied Sciences, National Cheng Kung University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051878385

FWCI: 5.566

Cites: 41

Cited by: 26

Related to: 10