Work

The Marketing Concept – Necessary, but Sufficient? An Environmental View

Year: 1990

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000612

Author: Gregory R. Elliott

Institution: The University of Melbourne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051893196

FWCI: 3.202

Cites: 6

Cited by: 39

Related to: 10