Work

Re-appraising the concept of brand image

Year: 1999

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.1999.32

Author: Maurice Patterson

Institution: University of Glamorgan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051983459

FWCI: 1.385

Cites:

Cited by: 138

Related to: 10