Work

A Critical Review of Research in Marketing

Year: 1995

Type: article

Source: British Journal of Management

DOI: 10.1111/j.1467-8551.1995.tb00139.x

Author: Robin Wensley

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052041995

FWCI: 22.93

Cites: 50

Cited by: 90

Related to: 10