Work

Confessions of an Advertising Man

Year: 1964

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150333

Authors: Darrell B. Lucas, David Ogilvy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052071246

FWCI:

Cites:

Cited by: 381

Related to: 10