Work

Measuring brand value with scanner data

Year: 1993

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(93)90030-3

Authors: Wagner A. Kamakura, Gary J. Russell

Institutions: University of Pittsburgh, Rice University, University of Iowa, Vanderbilt University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052152795

FWCI: 13.23

Cites: 20

Cited by: 646

Related to: 10