Work

A conceptual investigation into the effects of cultural animosity on Middle Eastern consumers' purchase intentions

Year: 2011

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/17590831111115204

Author: Mahmoud Darrat

Institutions: Auburn University, Auburn University at Montgomery

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052197818

FWCI: 2.088

Cites: 24

Cited by: 14

Related to: 10