Work

PLS path modeling and evolutionary segmentation

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2012.02.031

Authors: Christian M. Ringle, Marko Sarstedt, Rainer Schlittgen, Charles R. Taylor

Institutions: University of Newcastle Australia, Hamburg University of Technology, Ludwig-Maximilians-Universität München, Universität Hamburg, Villanova University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2052224054

FWCI: 24.63

Cites: 32

Cited by: 118

Related to: 10