Work

Data mining techniques for customer relationship management

Year: 2002

Type: article

Source: Technology in Society

DOI: 10.1016/s0160-791x(02)00038-6

Authors: Chris Rygielski, Jyun-Cheng Wang, David C. Yen

Institutions: Miami University, National Chung Cheng University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052309873

FWCI: 27.7

Cites: 1

Cited by: 522

Related to: 10