Work

Revisiting the Relationship Between Consumer Loyalty and Price Sensitivity: The Moderating Role of Deal-Proneness

Year: 2011

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679190303

Authors: Kanghyun Yoon, Thanh V. Tran

Institutions: Long Island University, University of Central Oklahoma

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052373648

FWCI: 5.566

Cites: 47

Cited by: 34

Related to: 10