Work

Outdoor advertising for business markets

Year: 2005

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2005.02.006

Authors: J. David Lichtenthal, Vivek Yadav, Naveen Donthu

Institutions: Baruch College, City University of New York, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: City University of New York, Pennsylvania State University

OpenAlex ID: W2052431512

FWCI: 2.55

Cites: 22

Cited by: 60

Related to: 10