Work

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Year: 2012

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2012.06.001

Authors: Jinsong Huang, Song Su, Liuning Zhou, Xi Liu

Institutions: Beihang University, Beijing Normal University, University of Southern California, Tsinghua University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W2052444930

FWCI: 22.15

Cites: 46

Cited by: 159

Related to: 10