Work

Social Character and Differential Preference for Mass Communication

Year: 1965

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376500200205

Author: Harold H. Kassarjian

Institution: University of California, Los Angeles

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052489337

FWCI: 25.57

Cites: 7

Cited by: 47

Related to: 10