Work

On Advertising and Profitability

Year: 1971

Type: article

Source: The Review of Economics and Statistics

DOI: 10.2307/1928747

Authors: William S. Comanor, Thomas A. Wilson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052654423

FWCI: 2.432

Cites:

Cited by: 9

Related to: 10