Work

Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?

Year: 2006

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725706777978703

Authors: Simon Hudson, David Hudson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: East Carolina University, Asia University

OpenAlex ID: W2052685698

FWCI: 12.91

Cites: 10

Cited by: 250

Related to: 10