Work

The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Year: 1987

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151766

Authors: Carl Obermiller, Robert A. Peterson, Wayne D. Hoyer, William R. Wilson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052932540

FWCI: 23.46

Cites:

Cited by: 139

Related to: 10