Work

Category Attitude Measures: Exemplars as Inputs

Year: 2002

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1202_07

Authors: Barbara Loken, Christopher Joiner, Joann Peck

Institutions: University of Minnesota, George Mason University, University of Wisconsin System, University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ohio State University

OpenAlex ID: W2053084729

FWCI: 2.955

Cites: 43

Cited by: 41

Related to: 10