Work

Marketing’s Integration with Other Departments

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00068-4

Authors: Kenneth B. Kahn, John T. Mentzer

Institutions: Georgia Institute of Technology, University of Tennessee at Chattanooga

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053107404

FWCI: 12.76

Cites: 39

Cited by: 393

Related to: 10