Work

The role of consumer–brand identification in building brand relationships

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.07.022

Authors: Urška Tuškej, Urša Golob, Klement Podnar

Institution: University of Ljubljana

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053180270

FWCI: 27.1

Cites: 55

Cited by: 754

Related to: 10