Work

Schema Congruity as a Basis for Product Evaluation

Year: 1989

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209192

Authors: Joan Meyers-Levy, Alice M. Tybout

Institution: Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053204041

FWCI: 18.01

Cites: 23

Cited by: 1,462

Related to: 10