Work

Depth versus Breadth Strategies for Global Brand Image Management

Year: 1992

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1992.10673365

Author: Martin S. Roth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053328333

FWCI: 5.645

Cites: 35

Cited by: 80

Related to: 10