Work

Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects

Year: 2011

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2011.07.001

Authors: Simona Romani, Silvia Grappi, Daniele Dalli

Institutions: Libera Università Internazionale degli Studi Sociali Guido Carli, University of Modena and Reggio Emilia, University of Pisa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Agence Nationale de la Recherche

OpenAlex ID: W2053357326

FWCI: 2.783

Cites: 62

Cited by: 26

Related to: 10