Work

Standing out from the crowd: niche product choice as a form of conspicuous consumption

Year: 2014

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2013-0121

Author: Tobias Schaefers

Institution: TU Dortmund University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053371072

FWCI: 8.55

Cites: 68

Cited by: 58

Related to: 10